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Please be informed this study programme is offered in Polish—to undertake this programme knowledge of Polish language at least at sufficient level is required and will be verified upon application. If you do not speak Polish you can enrol in one of Polish language courses offered by Jagiellonian University School of Polish Language and Culture. Full list of programmes in foreign languages you may find here: Programmes in foreign languages.

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Social Media in Management

Faculty of Management and Social Communication

Available programmes

first-cycle programme

not available

second-cycle programme

study mode: full-time programme, part-time programme

language of instruction: Polish

profile: general academic

duration: 2 years (4 semesters)

title: Magister (equivalent of Master’s degree)

main discipline: Management and Quality Studies

Programme description

The modern economy is digital. Effective functioning in such a world is increasingly dependent on proper information technologies, including social media. However, "right" does not mean "accidental" but results from deliberate and thoughtful decisions of modern managers. Managers who – in addition to classic managerial competencies – have knowledge and skills in the field of, among others: implementation of IT-based changes, information technology management, building innovative e-business models, using external communities to create innovation, solve problems and acquire products, acquiring and developing modern employees, making a positive image and attaching consumers in a very competitive environment. And these are the managers we train at the Jagiellonian University!

Information regarding Faculty

The Faculty of Management and Social Communication has the category A granted by the Ministry of Science and Higher Education and outstanding rating awarded by the Polish Accreditation Committee (PKA). The variety of study programmes conducted by the Faculty makes this unit one of the best interdisciplinary faculties of the Jagiellonian University.

The premises of the Faculty of Management and Social Communication are located on the territory of the Campus of the 600th Anniversary of the JU Revival. The Faculty is located in a modern building that consists of well equipped lecture halls, classes and computer rooms. Study programmes at the Faculty of Management and Social Communication are known for: exceptional research and didactic staff; unique fields of studies and original study programmes not available at other Polish universities; possibility to get a double degree thank to agreements with European universities; collaboration with the business sector; comfortable conditions for studying surrounded by the beautiful and green campus, UJOT TV television and UJOT.FM radio; various research societies which reflect the versatility of research conducted at the Faculty and its didactic offer. Classes are taught in the Institute of Entrepreneurship, a unit of the Faculty of Management and Social Communication. The educational activity of the Institute includes training managers for the tourism, sport, public and new media sectors and is focused on creating an entrepreneurial mindset. Students have access to the modern library of the Faculty the book collection is of which is constantly supplied with the newest books (in Polish and English).

👉  Learn more about the Faculty of Management and Social Communication

👉  Virtual walk through the Faculty of Management and Social Communication

Rankings, distinctions, accreditations

  • Outstanding rating for the Faculty of Management and Social Communication awarded by the Polish Accreditation Committee (PKA)
  • Scientific category A in the main discipline of Management and Quality Studies awarded to the Jagiellonian University in Kraków by the decision of the Minister of Education and Science

Curriculum overview

In the programme curriculum, you may find information about the subjects you will attend while studying this programme. The programme indicates which subjects are scheduled for each semester of the studies, which are mandatory, which belong to the group of elective subjects (so-called optional subjects), which of them end with an exam, and which do not. Each subject in such a programme curriculum has its syllabus, which is a description of what students learn within the scope of that subject.

Student matters

International Students Office

Centre of Academic Support

internationalstudents.uj.edu.pl
iso@uj.edu.pl
ul. Ingardena 6, 30-060 Kraków, Poland

Student Scholarships Office

Centre of Academic Support

stypendia.uj.edu.pl
stypendia@uj.edu.pl
ul. Ingardena 6, 30-060 Kraków, Poland

Student’s life

Time spent at the university is not all about education and class participation; it is also an excellent opportunity to develop hobbies and interests. Many research societies and student organizations operate at the Jagiellonian University, including faculty- and university-wide ones. These societies allow students to spend their free time actively, gain knowledge, develop their talents, participate in engaging, unconventional projects, go on research and team-building trips, participate in conferences, and meet fellow students outside the lecture halls. There are many student research groups at the Faculty of Management and Social Communication.

Students interested in the international dimension of studying can participate in a wide variety of exchange programmes, such as Erasmus+, Utrecht Network, bilateral exchange programmes, European university Una Europa, or the domestic mobility programme called MOST.

More than just studies


Go to the video

All about admission

Admissions Office

Centre of Academic Support

welcome.uj.edu.pl
welcome@uj.edu.pl
ul. Ingardena 6, 30-060 Kraków, Poland

Admission to studies

Admission to study programmes at the Jagiellonian University is conducted electronically in the Online Application System: irk.uj.edu.pl. If you have any questions related to admission, please contact the Admissions Office directly or visit the websites: welcome.uj.edu.pl and irk.uj.edu.pl.

Detailed information about admission to this study programme, including information on the method of calculating the result, qualification criteria, fees, deadlines, and a list of required documents are available on the Online Application System (IRK): irk.uj.edu.pl

Transfer from other university or study programme

Transfer from another university, including a foreign one, or change of study programme within the University is possible with the dean's consent after completing the first year of studies and fulfilling additional requirements established by the Faculty Council. For inquiries regarding transfer, please contact the unit responsible for the specific study programme directly.

See also

Careers Service

Centre of Academic Support

biurokarier.uj.edu.pl
kariery@uj.edu.pl
ul. Ingardena 6, 30-060 Kraków, Poland

Graduates

Social Media in Management graduates will be ready to:

  • take up work both in specialised positions, such as Community Manager, Social Media Manager, Content Strategist, Social Media Specialist, Social Media Analyst, Visual communication specialist, YouTube Specialist
  • starting work in other management positions thanks to a block of general and universal organisational knowledge
  • to run their own business in various areas

Further education possibilities

Contact

The study programme is conducted at the Institute of Entrepreneurship, a unit of the Faculty of Management and Social Communication. The Institute is located in the Campus of the 600th Anniversary of the JU Revival, so-called the Third Campus, in Kraków’s district – Ruczaj. For more information, please contact:

przedsiebiorczosc@uj.edu.pl

ul. Łojasiewicza 4, pok. 3.371
30-348 Kraków, Poland
Phone: (+48) 12 664 55 79, 664 58 34

przedsiebiorczosc.uj.edu.pl
wzks.uj.edu.pl