Programme description

Advertisement and Media Management prepares students to work as managers responsible for the functioning of cultural and media institutions and organisations and the administration of these units. The course of studies focuses strongly on the shaping of intellectual mobility of students, allowing them to create their job opportunities. The cultural, professional and personal competencies of Advertisement and Media Management graduates will enable them to work internationally. This programme includes management theory and information on crucial culture and media specifics. This programme focuses on allowing students to gain knowledge, skills and competencies in the academic environment and practice, e.g. during the Polikultura festival, meetings and courses with experts in the management of cultural organisations and media from various sectors and traineeships.

Information regarding Faculty

The Faculty of Management and Social Communication has the category A granted by the Ministry of Science and Higher Education and outstanding rating awarded by the Polish Accreditation Committee (PKA). The variety of study programmes conducted by the Faculty makes this unit one of the best interdisciplinary faculties of the Jagiellonian University.

The premises of the Faculty of Management and Social Communication are located on the territory of the Campus of the 600th Anniversary of the JU Revival. The Faculty is located in a modern building that consists of well equipped lecture halls, classes and computer rooms. Study programmes at the Faculty of Management and Social Communication are known for: exceptional research and didactic staff; unique fields of studies and original study programmes not available at other Polish universities; possibility to get a double degree thank to agreements with European universities; collaboration with the business sector; comfortable conditions for studying surrounded by the beautiful and green campus, UJOT TV television and UJOT.FM radio; various research societies which reflect the versatility of research conducted at the faculty and its didactic offer. The study programme is offered by the Institute of Culture, which is a part of the Faculty of Management and Social Communication. Students have access to the modern library of the faculty the book collection is of which is constantly supplied with the newest books (in Polish and English).

👉  Learn more about the Faculty of Management and Social Communication

👉  Virtual walk through the Faculty of Management and Social Communication

Rankings, distinctions, accreditations

• Outstanding rating for the Faculty of Management and Social Communication awarded by the Polish Accreditation Committee (PKA)
• Scientific category A in the main discipline of Management and Quality Studies awarded to the Jagiellonian University in Kraków by the decision of the Minister of Education and Science

Curriculum overview

In the programme curriculum, you may find information about the subjects you will attend while studying this programme. The programme indicates which subjects are scheduled for each semester of the studies, which are mandatory, which belong to the group of elective subjects (so-called optional subjects), which of them end with an exam, and which do not. Each subject in such a programme curriculum has its syllabus, which is a description of what students learn within the scope of that subject.

Student’s life

Time spent at the university is not all about education and class participation; it is also an excellent opportunity to develop hobbies and interests. Many research societies and student organizations operate at the Jagiellonian University, including faculty- and university-wide ones. These societies allow students to spend their free time actively, gain knowledge, develop their talents, participate in engaging, unconventional projects, go on research and team-building trips, participate in conferences, and meet fellow students outside the lecture halls. There are many student research groups at the Faculty of Management and Social Communication.

Students interested in the international dimension of studying can participate in a wide variety of exchange programmes, such as Erasmus+, Utrecht Network, bilateral exchange programmes, European university Una Europa, or the domestic mobility programme called MOST.

More than just studies

• Student online television UJOT TV
• Radio UJOT FM. Student, uncensored
• Student associations at the Faculty of Management and Social Communication
• Student Government of the Faculty of Management and Social Communication

Admission to studies

Admission to study programmes at the Jagiellonian University is conducted electronically in the Online Application System: irk.uj.edu.pl. If you have any questions related to admission, please contact the Admissions Office directly or visit the websites: welcome.uj.edu.pl and irk.uj.edu.pl.

Detailed information about admission to this study programme, including information on the method of calculating the result, qualification criteria, fees, deadlines, and a list of required documents are available on the Online Application System (IRK): irk.uj.edu.pl

Transfer from other university or study programme

Transfer from another university, including a foreign one, or change of study programme within the University is possible with the dean's consent after completing the first year of studies and fulfilling additional requirements established by the Faculty Council. For inquiries regarding transfer, please contact the unit responsible for the specific study programme directly.

Graduates

Advertisement and Media Management graduates are well prepared to work as managers responsible for functioning cultural and media institutions and organisations. They will be prepared for public, private and NGO work. The course of studies focuses strongly on the shaping of intellectual mobility of students, allowing them to create their job opportunities.

The cultural, professional and personal competencies of Advertisement and Media Management graduates allow them to work internationally. Graduates know the theory of management and about modern phenomena in modern culture and specifics of media and advertisement. Radio and TV stations, web portals and interactive agencies are a "natural habitat" for graduates of this programme.

At the same time, these studies prepare for work as journalists in the IT sector and, in general, in the creative industries. They also focus on new media, allowing them to understand this area and create and build new content.

Further education possibilities

• Doctoral School, f.e. Doctoral School of Social Sciences
• Post diploma programmes
• Other second-cycle programme

What alumni say about us

Alumni stories: Martyna Tarnawska
I started working in the first year of my studies, in the second term. I was looking for inspiration and practice. The most important turning point was the lecture by Dr. Kreft, who told us about the strength and potential of social channels in marketing. I worked in several agencies for a year, including one of the biggest social listening tools – Brand24. All the time, however, I was looking for a place where I would have contact with other people, the opportunity to share my knowledge. At the end of my second year of studies, I got a job at a Cracow-based consulting company, Socjomania, where I have been working until today.

Contact

The study programme is conducted at the Institute of Culture, a unit of the Faculty of Management and Social Communication. The Institute is located in the Campus of the 600th Anniversary of the JU Revival, so-called the Third Campus, in Kraków’s district – Ruczaj. For more information, please contact:

kultura@uj.edu.pl

ul. Łojasiewicza 4, p. 2.390
30-348 Kraków, Poland
Phone: (+48) 12 664 58 18

kultura.uj.edu.pl
wzks.uj.edu.pl

Other programmes that may interest you

• Culture and Media Management (Faculty of Management and Social Communication) – programme in Polish
• Modern Culture Laboratories (Faculty of Management and Social Communication) – programme in Polish
• Social Media in Management (Faculty of Management and Social Communication) – programme in Polish
• Contemporary Culture Management (Faculty of Management and Social Communication) – programme in Polish