Programme description

New programme in 2026/27 academic year

Media Studies and Multimodal Communication is a Master’s programme designed for students who wish to analyse, design and use media communication in a conscious and professional way in a world dominated by new technologies and digital media. The programme combines knowledge from the social sciences and the humanities with practical preparation for work in a multimodal environment encompassing text, image, sound, video and interactive forms of communication.

The programme has a general academic and research-oriented profile, while also being strongly workshop-based and project-driven. Students develop skills in critical media analysis, working with contemporary communication tools, and creating media content tailored to different platforms and audiences. Its flexible modular structure allows students to pursue individual interests—from media education and persuasive communication to alternative forms of multimodal communication.

The programme is firmly grounded in the realities of a rapidly evolving media and communication market, addressing the challenges of an algorithmic society, artificial intelligence, disinformation and communication ethics. Thanks to modern infrastructure, cooperation with industry practitioners, and students’ active participation in research and media projects, the programme prepares graduates for responsible and creative engagement in the public sphere.

Information regarding Faculty

The premises of the Faculty of Management and Social Communication are located on the territory of the Campus of the 600th Anniversary of the JU Revival. The faculty is located in a modern building that consists of well equipped lecture halls, classes and computer rooms. Studies at the Faculty of Management and Social Communication are known for: exceptional research and didactic staff; unique fields of studies and original study programmes not available at other Polish universities; possibility to get a double degree thank to agreements with European universities; collaboration with the business sector; comfortable conditions for studying surrounded by the beautiful and green campus, UJOT TV television and UJOT.FM radio; various research societies which reflect the versatility of research conducted at the faculty and its didactic offer.

The study programme is offered by the Institute of Journalism, Media and Social Communication, which is a part of the Faculty of Management and Social Communication. Students have access to a professional film studio, film editing room with professional software, modern radio studio, focus room and specialised computer room. In the academic year 2015/16, a media studies laboratory of the Institute of Journalism, Media and Social Communication was established – a computer module was started to conduct CATI surveys (computer-assisted telephone interviewing). The laboratory is equipped with software allowing media analysis and other social research. Students have also access to the modern library of the faculty the book collection is of which is constantly supplied with the newest books (in Polish and English).

👉  Learn more about the Faculty of Management and Social Communication

👉  Virtual walk through the Faculty of Management and Social Communication

Rankings, distinctions, accreditations

• Outstanding rating for the Faculty of Management and Social Communication awarded by the Polish Accreditation Committee (PKA)
• Scientific category B+ in the main discipline of Communication and Media Studies awarded to the Jagiellonian University in Kraków by the decision of the Minister of Education and Science

Curriculum overview

In the programme curriculum, you may find information about the subjects you will attend while studying this programme. The programme indicates which subjects are scheduled for each semester of the studies, which are mandatory, which belong to the group of elective subjects (so-called optional subjects), which of them end with an exam, and which do not. Each subject in such a programme curriculum has its syllabus, which is a description of what students learn within the scope of that subject.

Student’s life

Time spent at the university is not all about education and class participation; it is also an excellent opportunity to develop hobbies and interests. Many research societies and student organizations operate at the Jagiellonian University, including faculty- and university-wide ones. These societies allow students to spend their free time actively, gain knowledge, develop their talents, participate in engaging, unconventional projects, go on research and team-building trips, participate in conferences, and meet fellow students outside the lecture halls. There are many student research groups at the Faculty of Management and Social Communication. Journalism and Social Communication students have unique opportunities to further improve their competencies and practical skills by participating in many projects organised by institutes and faculties. Teaching is conducted, among others, in the WZiKS UJ Television Studio, which is equipped with a professional television studio enabling production in 6K technology, live streaming, online graphics, green screen solutions, as well as a fully equipped professional radio studio.

Students interested in the international dimension of studying can participate in a wide variety of exchange programmes, such as Erasmus+, Utrecht Network, bilateral exchange programmes, European university Una Europa, or the domestic mobility programme called MOST.

More than just studies

• Student online television UJOT TV
• Radio UJOT FM. Student, uncensored
• Student associations at the Faculty of Management and Social Communication
• Student Government of the Faculty of Management and Social Communication

Admission to studies

Admission to study programmes at the Jagiellonian University is conducted electronically in the Online Application System: irk.uj.edu.pl. If you have any questions related to admission, please contact the Admissions Office directly or visit the websites: welcome.uj.edu.pl and irk.uj.edu.pl.

Detailed information about admission to this study programme, including information on the method of calculating the result, qualification criteria, fees, deadlines, and a list of required documents are available on the Online Application System (IRK): irk.uj.edu.pl

Transfer from other university or study programme

Transfer from another university, including a foreign one, or change of study programme within the University is possible with the dean's consent after completing the first year of studies and fulfilling additional requirements established by the Faculty Council. For inquiries regarding transfer, please contact the unit responsible for the specific study programme directly.

Graduates

A graduate of Media Studies and Multimodal Communication is a specialist with in-depth knowledge of the contemporary media sphere, as well as strong analytical, research and project-based competences. They are able to critically analyse media phenomena, design and produce multimodal content, and manage information across diverse communication channels, taking into account social, cultural, technological and ethical contexts.

Graduates are prepared for employment in the media, cultural institutions, the promotion and communication sector, non-governmental organisations, media research, and media-related professions. They possess the ability to work effectively in teams, solve problems independently, and act responsibly in the public sphere, as well as the linguistic and digital competences required to operate in an international and multicultural communication environment.

Further education possibilities

• Doctoral School, f.e. Doctoral School of Social Sciences
• Post diploma programmes
• Second-cycle programmes

Contact

The study programme is conducted at the Institute of Journalism, Media and Social Communication, a unit of the Faculty of Management and Social Communication. The Institute is located in the Campus of the 600th Anniversary of the JU Revival, so-called the Third Campus, in Kraków’s district – Ruczaj. For more information, please contact:

idiks.sekretariat@uj.edu.pl

ul. Łojasiewicza 4
30-348 Kraków, Poland
Phone: (+48) 12 664 55 33

media.uj.edu.pl
wzks.uj.edu.pl

Other programmes that may interest you

• Culture and Media Management (Faculty of Management and Social Communication) – programme in Polish
• Film and New Media Studies (Faculty of Management and Social Communication) – programme in Polish
• Social Media in Management (Faculty of Management and Social Communication) – programme in Polish
• Interfaculty Individual Studies in the Humanities (Centre for Interdisiciplinary Individual Studies in the Humanities and Social Sciences) – programme in Polish