Programme description

Marketing and Logistics study programme offers courses on the current market demand related to the planning, coordination, and organisation of enterprises, institutions, and organisations' logistics and marketing processes. They provide education, allowing to work in marketing and sales departments and logistics of enterprises belonging to various industries. Students acquire theoretical knowledge richly illustrated by empirical examples and analyses of activities in the field of logistics and marketing. The study programme consists of modules of education that relate to marketing, marketing on international markets, customer relationship management and logistics, including in global terms, to the discipline of management and quality sciences; students will also have access to beneficial elements of specialist knowledge in psychology, economics and finance, as well as legal sciences.

Information regarding Faculty

The Faculty of Management and Social Communication has the category A granted by the Ministry of Science and Higher Education and outstanding rating awarded by the Polish Accreditation Committee (PKA). The variety of study programmes conducted by the Faculty makes this unit one of the best interdisciplinary faculties of the Jagiellonian University.

The premises of the Faculty of Management and Social Communication are located on the territory of the Campus of the 600th Anniversary of the JU Revival. The Faculty is located in a modern building that consists of well equipped lecture halls, classes and computer rooms. Study programmes at the Faculty of Management and Social Communication are known for: exceptional research and didactic staff; unique fields of studies and original study programmes not available at other Polish universities; possibility to get a double degree thank to agreements with European universities; collaboration with the business sector; comfortable conditions for studying surrounded by the beautiful and green campus, UJOT TV television and UJOT.FM radio; various research societies which reflect the versatility of research conducted at the Faculty and its didactic offer. The study programme is offered by the Institute of Economics, Finance and Management, which is a part of the Faculty of Management and Social Communication. Students have access to the modern library of the Faculty the book collection is of which is constantly supplied with the newest books (in Polish and English).

👉  Learn more about the Faculty of Management and Social Communication

👉  Virtual walk through the Faculty of Management and Social Communication

Rankings, distinctions, accreditations

• Outstanding rating for the Faculty of Management and Social Communication awarded by the Polish Accreditation Committee (PKA)
• Scientific category A in the main discipline of Management and Quality Studies awarded to the Jagiellonian University in Kraków by the decision of the Minister of Education and Science

Curriculum overview

In the programme curriculum, you may find information about the subjects you will attend while studying this programme. The programme indicates which subjects are scheduled for each semester of the studies, which are mandatory, which belong to the group of elective subjects (so-called optional subjects), which of them end with an exam, and which do not. Each subject in such a programme curriculum has its syllabus, which is a description of what students learn within the scope of that subject.

Student’s life

Time spent at the university is not all about education and class participation; it is also an excellent opportunity to develop hobbies and interests. Many research societies and student organizations operate at the Jagiellonian University, including faculty- and university-wide ones. These societies allow students to spend their free time actively, gain knowledge, develop their talents, participate in engaging, unconventional projects, go on research and team-building trips, participate in conferences, and meet fellow students outside the lecture halls. There are many student research groups at the Faculty of Management and Social Communication, f. e. Student Research Group 'STRATEG'.

Students interested in the international dimension of studying can participate in a wide variety of exchange programmes, such as Erasmus+, Utrecht Network, bilateral exchange programmes, European university Una Europa, or the domestic mobility programme called MOST.

More than just studies

• Student online television UJOT TV
• Radio UJOT FM. Student, uncensored
• Student associations at the Faculty of Management and Social Communication
• Student Government of the Faculty of Management and Social Communication

Admission to studies

Admission to study programmes at the Jagiellonian University is conducted electronically in the Online Application System: irk.uj.edu.pl. If you have any questions related to admission, please contact the Admissions Office directly or visit the websites: welcome.uj.edu.pl and irk.uj.edu.pl.

Detailed information about admission to this study programme, including information on the method of calculating the result, qualification criteria, fees, deadlines, and a list of required documents are available on the Online Application System (IRK): irk.uj.edu.pl

Transfer from other university or study programme

Transfer from another university, including a foreign one, or change of study programme within the University is possible with the dean's consent after completing the first year of studies and fulfilling additional requirements established by the Faculty Council. For inquiries regarding transfer, please contact the unit responsible for the specific study programme directly.

Graduates

Together with the development of globalisation and the constantly competing economic environment, the operating conditions of enterprises have changed significantly, as well as logistics and marketing. They are mainly concerned with a significant increase in the role of multinational enterprises, which set the expected standards of logistics and marketing activities. This necessitates continuous deepening of knowledge and improved logistics and marketing processes skills. In this context, expectations of market players, which must consider the international market's character, are also changing. The Marketing and Logistics programme focuses on issues related to marketing and logistics activities of enterprises, institutions and organisations. They provide education, allowing to work in marketing and sales departments and logistics of enterprises belonging to various industries.

Further education possibilities

• Doctoral School, f.e. Doctoral School of Social Sciences
• Post diploma programmes
• Second-cycle programmes

Contact

The study programme is conducted at the Institute of Economics, Finance and Management, a unit of the Faculty of Management and Social Communication. The Institute is located in the Campus of the 600th Anniversary of the JU Revival, so-called the Third Campus, in Kraków’s district – Ruczaj. For more information, please contact:

iefiz@uj.edu.pl

ul. Łojasiewicza 4
30-348 Kraków, Poland
Phone: (+48) 12 664 55 71

econ.uj.edu.pl
wzks.uj.edu.pl

Other programmes that may interest you

• Management—Business, Human Resources, International (Faculty of Management and Social Communication) – programme in Polish
• Management—Psychology in Management (Faculty of Management and Social Communication) – programme in Polish
• Finance and Controlling (Faculty of Management and Social Communication) – programme in Polish