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Please be informed this study programme is offered in Polish—to undertake this programme knowledge of Polish language at least at sufficient level is required and will be verified upon application. If you do not speak Polish you can enrol in one of Polish language courses offered by Jagiellonian University School of Polish Language and Culture. Full list of programmes in foreign languages you may find here: Programmes in foreign languages.

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Culture and Media Management

Faculty of Management and Social Communication

Available programmes

first-cycle programme

study mode: full-time programme

language of instruction: Polish

profile: general academic

duration: 3 years (6 semesters)

title: Licencjat (equivalent of Bachelor's degree)

main discipline: Management and Quality Studies

second-cycle programme

not available

Programme description

Culture and Media Management is a unique field of study, combining classic management sciences with the character of the functioning of cultural and media organisations, thus giving a completely new, unparalleled quality to other fields. The study programme was designed to meet the labour market's needs fully. The basic modules of education include project management, essential management, introduction to the management of cultural organisations of three sectors, introduction to entrepreneurship and marketing, and knowledge about the history and contemporary cultural phenomena. Studies also provide knowledge of copyright, Internet governance, economics, and social media functioning. The interdisciplinary nature of studies develops openness to different ideas and teaches the search for and consideration of different types of arguments. The program aims to enable students to develop knowledge, skills, and competencies in the academic and practical dimensions, including during the Polyculture Festival, meetings and classes with experts-practitioners in managing cultural media organisations of various sectors, and student internships.

Information regarding Faculty

The Faculty of Management and Social Communication has the category A granted by the Ministry of Science and Higher Education and outstanding rating awarded by the Polish Accreditation Committee (PKA). The variety of study programmes conducted by the Faculty makes this unit one of the best interdisciplinary faculties of the Jagiellonian University.

The premises of the Faculty of Management and Social Communication are located on the territory of the Campus of the 600th Anniversary of the JU Revival. The Faculty is located in a modern building that consists of well equipped lecture halls, classes and computer rooms. Study programmes at the Faculty of Management and Social Communication are known for: exceptional research and didactic staff; unique fields of studies and original study programmes not available at other Polish universities; possibility to get a double degree thank to agreements with European universities; collaboration with the business sector; comfortable conditions for studying surrounded by the beautiful and green campus, UJOT TV television and UJOT.FM radio; various research societies which reflect the versatility of research conducted at the Faculty and its didactic offer. The study programme is offered by the Institute of Culture, which is a part of the Faculty of Management and Social Communication. Students have access to the modern library of the Faculty the book collection is of which is constantly supplied with the newest books (in Polish and English).

👉  Learn more about the Faculty of Management and Social Communication

👉  Virtual walk through the Faculty of Management and Social Communication

Rankings, distinctions, accreditations

  • Outstanding rating for the Faculty of Management and Social Communication awarded by the Polish Accreditation Committee (PKA)
  • Category A granted to the Faculty by the Ministry of Science and Higher Education

Curriculum overview

Programme curriculum consists of information regarding classes in which you will take part while studying at this field of study. The programme provides data on classes in particular semesters, which of them are compulsory or optional, which of them end with an exam, and which do not. Each class has its own syllabus – a description of contents of the class.

Student matters

International Students Office

Centre of Academic Support
ul. Ingardena 6, 30-060 Kraków, Poland

Student Scholarships Office

Centre of Academic Support
ul. Ingardena 6, 30-060 Kraków, Poland

Student’s life

Time spent at the university is not all about education and class participation; it is also an excellent opportunity to develop hobbies and interests. Many research societies and student organizations operate at the Jagiellonian University, including faculty- and university-wide ones. These societies allow students to spend their free time actively, gain knowledge, develop their talents, participate in engaging, unconventional projects, go on research and team-building trips, participate in conferences, and meet fellow students outside the lecture halls. There are many student research groups at the Faculty of Management and Social Communication.

Students interested in the international dimension of studying can participate in a wide variety of exchange programmes, such as Erasmus+, Utrecht Network, bilateral exchange programmes, European university Una Europa, or the domestic mobility programme called MOST.

More than just studies

Go to the video

All about admission

Admissions Office

Centre of Academic Support
ul. Ingardena 6, 30-060 Kraków, Poland

Admission to studies

Admission at the Jagiellonian University is conducted electronically in the Online Application System (IRK): Admissions Office is responsible for the admission process at the Jagiellonian University. In case of questions regarding admission, contact the Office directly or visit websites: and

Information regarding admission to this study programme, including qualification rules, admission and tuition fee, schedule, required documents and information on final result calculation, are available on the Online Application System (IRK):

Transfer from other university or study programme

Transfer from other university or other study programme is possible, with the consent of the dean: after finishing a first year of studies and fulfilling additional conditions described by the Faculty Council. In case of questions regarding a transfer, contact the unit in charge of study programme directly.

See also

Careers Service

Centre of Academic Support
ul. Ingardena 6, 30-060 Kraków, Poland


Culture and Media Management graduates acquire general and specialist knowledge, enriched with examples of its practical application at such a level that in institutions (organisations) of culture and media, they can take on the tasks of a middle-level manager (managing small teams, independently conducting small and medium-sized projects), as well as be prepared to undertake second-cycle studies. The person completing these studies should be prepared to work in cultural and media organisations of all sectors (public, private and non-governmental).

Graduates combine knowledge in management theory with knowledge about the most important areas of culture and the character of the media. In connection with the above, the natural place of work for graduates of these studies are, among others, theatres, museums, cultural centres, radio and television stations. At the same time, studies with such a profile prepare for journalistic work in advertising agencies, the IT sector and, more generally, the creative industries sector.

Further education possibilities

  • Second-cycle programmes
  • Post diploma programmes

What alumni say about us

Alumni stories: Klaudia Półtorak-Misiura Alumni stories: Klaudia Półtorak-Misiura
I really loved my field of study. The combination of management, culture and media issues was a bull's eye and was in line with the new trends on the labour market. I have always been interested in painting and cinema, so on the one hand it was developing my interests, and on the other hand, learning how cultural and media institutions operate and are managed.

Alumni stories: Martyna Tarnawska Alumni stories: Martyna Tarnawska
I started working in the first year of my studies, in the second term. I was looking for inspiration and practice. The most important turning point was the lecture by Dr. Kreft, who told us about the strength and potential of social channels in marketing. I worked in several agencies for a year, including one of the biggest social listening tools – Brand24. All the time, however, I was looking for a place where I would have contact with other people, the opportunity to share my knowledge. At the end of my second year of studies, I got a job at a Cracow-based consulting company, Socjomania, where I have been working until today.

University in close-up

Centre for Communications and Marketing

Offer for school

The following events are conducted in Polish – to find out about the offer for English-speaking audience, please get in touch with the organizer directly. Additionally, due to the current pandemic, some faculty and university events may be canceled or conducted in a form other than that described below.

We invite all schools to a series of meetings, "University Closer to you – trips to the Jagiellonian University." The purpose of the sessions as part of the tours is to familiarize students with our university's history through a broad educational offer (lectures, workshops, laboratory classes, etc.). The current program of the event is available on the organizer's website - Centre for Communications and Marketing.

The Jagiellonian Library allows you to visit the old and new parts of the building. The tour program includes presentations of information about the history of the Library and the building itself and a tour of the Warehouse Department. The offer of Collegium Maius consists of the "Traces of science" and "Traces of history and art" lessons as well as interactive online classes. We also invite you to familiarize yourself with the educational offer of: the Botanic Garden, the Nature Education Center, the Confucius Institute, and the Museum of the Department of Anatomy UJ CM.


The study programme is conducted at the Institute of Culture, a unit of the Faculty of Management and Social Communication. The Institute is located in the Campus of the 600th Anniversary of the JU Revival, so-called the Third Campus, in Kraków’s district – Ruczaj. For more information, please contact:

ul. Łojasiewicza 4, p. 2.390
30-348 Kraków, Poland
Phone: (+48) 12 664 58 18